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Reinventing Yourself

By Bernadette Kenny

Article provided by CareerCoach from LHH.

These days career transition professionals notice that more job seekers are talking about reinventing themselves. Perhaps their job hunt has stalled or they feel stuck in their careers�and they now want to do something entirely different. Sometimes such redirection or re-packaging is a worthwhile strategy, but it's not for everyone.

Here's a typical case. Recently I met with an ambitious corporate manager who for years had been on the fast track in his industry. He had opportunities for further advancement, but wasn't satisfied. The manager had assessed his personal and career goals and realized his work no longer challenged him. In fact, the manager felt he wasn't in the right position, or even the right industry and instead wanted to make a major career change. Nevertheless, he feared he'd be forced to take a backward career step. After all, conceded the manager, he didn't have the experience necessary to compete in a different industry. Nevertheless, he was determined to face the challenge. So we encouraged him to explore his options imaginatively and creatively, a process that's still under way.

An example of a successful reinvention is a senior vice president and general manager at my company, Lee Hecht Harrison. Once a senior PR executive for a healthcare organization, this person saw the opportunity to gain experience in another niche and acted on it. Too young to be a Baby Boomer and too old to be a Gen-Xer, she says she's learned from both these generations and found she's able to accept change, be flexible and enjoy stability, even though it's not a job requirement. As she explained it to me, "We're more flexible than other generations and are often less demanding. Our 'Gen-Boomer' generation makes things happen and doesn't feel deserving or expect things."

This positive attitude has served her well as her business development skills landed her a marketing position with a major national accounting firm. "I had only worked in the healthcare industry until a friend presented me to this company," she said. "I never misrepresented myself or my qualifications. Instead, I sold them on what I could do." I order to move to her current position at Lee Hecht Harrison she had to market herself for a purely business development position in yet another professional services organization in yet another field. "The key is not only having the ability to do the job," she said, "but demonstrating an infectious passion to whomever is on the other side of the table."

But for every successful reinvention, there are several failures. At the outset of a job search, as many as 20% feel they're ready for something new, or at least for a total repackaging of their skills and experience. As one long-time career counselor put it, "Maybe half of employed people are unhappy in their jobs, so when they're forced to have the opportunity to rethink their careers it's understandable that for many the first instinct is to get away from their old business or specialization." Within a few weeks, however, half of them get practical, move back to their comfort zone and pursue employment in their existing field or industry where they have a track record. So even though reinvention has become a noticeable trend among job seekers fewer than 10% are able to carry it off.

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