After you decide where and when to apply, your next step is to obtain application forms from the various schools that you've selected. Check the school's web site. Many have downloadable or online applications posted year-round and updated once per year. Once the updated applications are posted, usually in the summer, you'll notice one thing quickly: no two applications are exactly alike. But despite their differences, most follow a general pattern with variations on the same kinds of questions.
A Marketing Tool
When it comes to applying to business school, think of yourself as "the product." Your application is your marketing document. Marketing yourself doesn't mean that you should exaggerate or embellish the facts. It simply means that you need to make a lucid and convincing presentation. Everything on your application should contribute to an overall picture of yourself that clearly demonstrates that you belong in the class and will make a solid contribution to the learning of your peers. Sell yourself. Your application should look like it's the only one you are submitting (the admissions committees don't care if you cranked out 6 applications in 2 weeks—they only see one application, so make sure it's worth it). Your application is your marketing document, so it should be thoroughly proofread, and the best representation of yourself possible.
Components of the application package include a written application form, transcript/s, essays, resume, and letters of recommendation.
You may have strengths you are not using and don't even realize it. A Business School Admissions Consultant can help draw out those overlooked advantages to create a more compelling application.
