Business School Strategy on One Page

November 10, 2011
Lucas Weingarten

I ran across a post on the HBR Blog Network about strategy entitled, “Strategy on One Page.”  It’s an interesting little tool useful for summarizing the overarching strategic direction of a company through four directed questions:


  1. Why do you exist (what’s the big idea)?
  2. What is your value proposition?
  3. Who are you trying to serve?
  4. How do you know you are winning?


As I was reading through the article, I found myself directing the questions inwardly.  As it turns out, these questions are useful as a tool for personal reflection.  For you, dear reader, these are a fantastic set of queries to ask yourself as you embark on the road toward a graduate degree in business.  Try it out.  What are your answers?  One immediate application of the information that bubbles to the surface, by the way, is on those admissions essays you keep putting off.

Lucas Weingarten Lucas Weingarten teaches students how to beat the GMAT, GRE, and LSAT for Kaplan Test Prep and is proud to have earned “elite instructor” status. Lucas writes extensively for Kaplan’s GMAT blog, and in addition to the GMAT and business school as primary subject matter, he regularly explores topics within higher education, economic systems, sustainability, and current events. Lucas spent his formative years in North Carolina and currently resides in Milwaukee, WI, though he has not yet found the part of the world wherein to bury his roots. He has an MBA with a dual concentration in entrepreneurship and finance from DePaul University in Chicago and is fortunate to have secured an adjunct teaching position there out of the department of management. Family, friends, and a seemingly endless stream of new hobbies keep Lucas busy and happy outside of the classroom. You can reach out any time by email ( or through the comments thread after his blog posts.

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