Business School Strategy on One Page

November 10, 2011
Lucas Weingarten

I ran across a post on the HBR Blog Network about strategy entitled, “Strategy on One Page.”  It’s an interesting little tool useful for summarizing the overarching strategic direction of a company through four directed questions:


  1. Why do you exist (what’s the big idea)?
  2. What is your value proposition?
  3. Who are you trying to serve?
  4. How do you know you are winning?


As I was reading through the article, I found myself directing the questions inwardly.  As it turns out, these questions are useful as a tool for personal reflection.  For you, dear reader, these are a fantastic set of queries to ask yourself as you embark on the road toward a graduate degree in business.  Try it out.  What are your answers?  One immediate application of the information that bubbles to the surface, by the way, is on those admissions essays you keep putting off.

Lucas Weingarten Lucas Weingarten is a full-time instructor for Kaplan Test Prep and he loves preparing GRE students for Test Day. The classroom is Lucas’ arena. When he cannot be found in one of Kaplan’s cage matches of learning, he is very likely dancing around DePaul University’s College of Commerce/Kellstadt Graduate School of Business in Chicago professing various courses offered by the Department of Management, up to and including monikers such as: “Managing for Effective and Ethical Organizational Behavior,” “Entrepreneurship Strategy,” “Strategic Managements and Analysis,” “Human Resource Management,” “Recruitment and Selection,” and “Foundations of Business Thought and Theory.” (Although that last one was cancelled just before the quarter started and he’s still not gotten over it.) Lucas spent most of his formative years in North Carolina, but hit the long road as soon as he was able. A world traveler with a currently expired passport, he has lived on and wandered around three continents with the expressed intention of finishing the job. He holds a BFA with a concentration in sculpture as well as an MBA with dual concentrations in Entrepreneurship and Finance. When not challenging standardized tests to a duel or wondering how to corrupt the business students of America, Lucas can be found brewing delicious beers, riding-then-fixing-then-riding his motorcycle, hanging out with dogs, pretending he’s a good cook, and feeling like the luckiest guy in the world to have such a fantastic wife and endlessly amazing young son. He’s in Milwaukee now, but is in Chicago often. Email him anytime about anything at:

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