Business School Case Studies in Real-time

March 10, 2012
Lucas Weingarten

What MBA student doesn’t love a good ol’ fashioned case study?  Look, not all of them will be life-changing, but those studies were developed to with purpose and intent by business school professors and doctoral students.  In most cases, students must transport themselves back in time, analyze a situation, make some decisions, and then leap back to the present under the expectation they will be able to apply what was learned at some point in the future.

All that time travel can impede the transference of the intended lessons and knowledge.  Further, the experience might be fraught with participants questioning relevance or struggling with an inability to relate to what happened at Hormel from 1985-86.  After all, it is really hard to get past some of those haircuts.

US News posted an article noting an interesting trend in MBA education.  The massively impressive exchange and dissemination of information at remarkable speed is prompting a change in how b-schoolers study business.  Yet, as the article notes, the old case studies that pick apart past events are not useless dinosaurs.  Rather, experience analyzing seminal studies allows for deep and accurate evaluation of current events, and those current events are gaining more and more prominence in classroom curricula.  Via videoconferencing, students can even speak to the executives in the middle of the melee.

These are exciting times to be a student, and you will be expected to proactively guide and influence what you are learning and how you are learning it in the modern classroom.  Ready?


Lucas Weingarten Lucas Weingarten teaches students how to beat the GMAT, GRE, and LSAT for Kaplan Test Prep and is proud to have earned “elite instructor” status. Lucas writes extensively for Kaplan’s GMAT blog, and in addition to the GMAT and business school as primary subject matter, he regularly explores topics within higher education, economic systems, sustainability, and current events. Lucas spent his formative years in North Carolina and currently resides in Milwaukee, WI, though he has not yet found the part of the world wherein to bury his roots. He has an MBA with a dual concentration in entrepreneurship and finance from DePaul University in Chicago and is fortunate to have secured an adjunct teaching position there out of the department of management. Family, friends, and a seemingly endless stream of new hobbies keep Lucas busy and happy outside of the classroom. You can reach out any time by email (lucas.weingarten@kaplan.com) or through the comments thread after his blog posts.



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