Business School Case Studies in Real-time

March 10, 2012
Lucas Weingarten

What MBA student doesn’t love a good ol’ fashioned case study?  Look, not all of them will be life-changing, but those studies were developed to with purpose and intent by business school professors and doctoral students.  In most cases, students must transport themselves back in time, analyze a situation, make some decisions, and then leap back to the present under the expectation they will be able to apply what was learned at some point in the future.

All that time travel can impede the transference of the intended lessons and knowledge.  Further, the experience might be fraught with participants questioning relevance or struggling with an inability to relate to what happened at Hormel from 1985-86.  After all, it is really hard to get past some of those haircuts.

US News posted an article noting an interesting trend in MBA education.  The massively impressive exchange and dissemination of information at remarkable speed is prompting a change in how b-schoolers study business.  Yet, as the article notes, the old case studies that pick apart past events are not useless dinosaurs.  Rather, experience analyzing seminal studies allows for deep and accurate evaluation of current events, and those current events are gaining more and more prominence in classroom curricula.  Via videoconferencing, students can even speak to the executives in the middle of the melee.

These are exciting times to be a student, and you will be expected to proactively guide and influence what you are learning and how you are learning it in the modern classroom.  Ready?


Lucas Weingarten Lucas Weingarten is a full-time instructor for Kaplan Test Prep and he loves preparing GRE students for Test Day. The classroom is Lucas’ arena. When he cannot be found in one of Kaplan’s cage matches of learning, he is very likely dancing around DePaul University’s College of Commerce/Kellstadt Graduate School of Business in Chicago professing various courses offered by the Department of Management, up to and including monikers such as: “Managing for Effective and Ethical Organizational Behavior,” “Entrepreneurship Strategy,” “Strategic Managements and Analysis,” “Human Resource Management,” “Recruitment and Selection,” and “Foundations of Business Thought and Theory.” (Although that last one was cancelled just before the quarter started and he’s still not gotten over it.) Lucas spent most of his formative years in North Carolina, but hit the long road as soon as he was able. A world traveler with a currently expired passport, he has lived on and wandered around three continents with the expressed intention of finishing the job. He holds a BFA with a concentration in sculpture as well as an MBA with dual concentrations in Entrepreneurship and Finance. When not challenging standardized tests to a duel or wondering how to corrupt the business students of America, Lucas can be found brewing delicious beers, riding-then-fixing-then-riding his motorcycle, hanging out with dogs, pretending he’s a good cook, and feeling like the luckiest guy in the world to have such a fantastic wife and endlessly amazing young son. He’s in Milwaukee now, but is in Chicago often. Email him anytime about anything at: lucas.weingarten@kaplan.com



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