The Art of Business

June 27, 2012
Lucas Weingarten

GMAT BlogWhen Richard Branson talks about business we all listen.  At an estimated net worth of $4.2 billion, the life of the serial entrepreneur and corporate business mega-mind is a success story we’d all like to have a little of.

Business Insider has a series of short little posts it calls Instant MBA.  The posts are interesting tidbits from measurably successful business people and business academics.  In a recent one, Sir Richard likens building a business to painting a picture.  I have always thought my undergraduate fine arts degree served me well during my MBA education and my professional business endeavors afterward.  Now I have been validated by Virgin’s captain.  Yes!

The simile is well-taken: a masterpiece is not created by slapping any old paint onto any old canvas with any old tool you’ve got lying around.  Rather, a masterpiece is born from training, practice, planning, and intentional execution.  In creating a successful company, one must engender similar vision, similar attention to detail, similar intent.

The inception and initial construction of a piece of art and a company can be interestingly compared.  What makes adventures in business different from adventures in art, however, is that a business is a continuously moving and morphing picture, unlike the painting, which is created and then left for another.  In business, the entrepreneur must become the manager—the artist must also be the gallery owner.

An attribute of successful people is the ability to make disparate connections in order to create a deeper, more comprehensive, more colorful understanding of things immaterial and material.  Take the words of Britain’s mogul to heart—appreciate the art of business.

Lucas Weingarten Lucas Weingarten is a full-time instructor for Kaplan Test Prep and he loves preparing GRE students for Test Day. The classroom is Lucas’ arena. When he cannot be found in one of Kaplan’s cage matches of learning, he is very likely dancing around DePaul University’s College of Commerce/Kellstadt Graduate School of Business in Chicago professing various courses offered by the Department of Management, up to and including monikers such as: “Managing for Effective and Ethical Organizational Behavior,” “Entrepreneurship Strategy,” “Strategic Managements and Analysis,” “Human Resource Management,” “Recruitment and Selection,” and “Foundations of Business Thought and Theory.” (Although that last one was cancelled just before the quarter started and he’s still not gotten over it.) Lucas spent most of his formative years in North Carolina, but hit the long road as soon as he was able. A world traveler with a currently expired passport, he has lived on and wandered around three continents with the expressed intention of finishing the job. He holds a BFA with a concentration in sculpture as well as an MBA with dual concentrations in Entrepreneurship and Finance. When not challenging standardized tests to a duel or wondering how to corrupt the business students of America, Lucas can be found brewing delicious beers, riding-then-fixing-then-riding his motorcycle, hanging out with dogs, pretending he’s a good cook, and feeling like the luckiest guy in the world to have such a fantastic wife and endlessly amazing young son. He’s in Milwaukee now, but is in Chicago often. Email him anytime about anything at:

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