Tani received an MBA from Harvard in Marketing and has held increasingly demanding positions in Product Management, Advertising and Consulting for over thirty years including 15 years in Fortune 500 food companies. In the end, the application process builds on three key marketing concepts—who is your target audience, what are their wants and needs and how do you position yourself to meet those needs. The intellectual process behind these questions is the same whether the product is dog food, emergency lighting, burritos, or you.
In tackling your application, she will first identify the programs you are applying to and understand what drives your selection. Then, look at you and what you can contribute to an MBA class. Tani's job is to broaden your thinking, to help you recognize the things that make you unique and interesting. It is important to remember that admissions committees see literally thousands of applications, most of which present perfectly acceptable GMAT scores and GPAs. Your task is to find the factors that will make your application sparkle, that will make you stand out from the other qualified applicants. This may require some serious introspection on your part, but together you can craft a picture that presents you in the strongest, most appropriate light to that unknown reader.