Kaplan Test Prep’s 2010 Survey of College Admissions Officers

Kaplan Test Prep’s annual survey of admissions officers at 386 of the nation’s top colleges and universities reveals that the phenomenon of the helicopter parent – a term given to parents who “hover” over their children – may be more prevalent than ever, but that schools are divided on how to address it.  77% report that parental involvement in the college admissions process is on the rise.  To view a PDF version of the survey results, click here.  Some key findings are below:

Compared to recent admissions cycles, is parental involvement in the admissions process on the rise or on the decline?

On the rise: 77%
About the same: 16%
Not sure: 3%
On the decline: 4%

Has an applicant ever sent you or a fellow admissions officer at your school a friend request on Facebook or MySpace?

Yes: 80%
No:  20%

Does your school use Facebook to recruit prospective students?

Yes: 82%
No:  18%

Does your school use Twitter to recruit prospective students?

Yes: 56%
No:   44%

Does your school use YouTube to recruit prospective students?

Yes: 56%
No:   44%

Kaplan's 2010 survey of college admissions officers finds that parental involvement is in the admissions process is on the rise.