Kaplan Test Prep’s 2011 Survey of Business School Admissions Officers

According to Kaplan Test Prep’s 2011 survey of business school admissions officers at 265 MBA programs across the United States – including 16 of the top 25 – for the first time since Kaplan began tracking the issue in 2009, a majority now accept the GRE as an alternative to the GMAT.  But of those schools that accept the GRE, the vast majority of applicants are still submitting GMAT scores.  Our survey also found that admissions officers think the GMAT’s new Integrated Reasoning section set to launch in June 2012 will make the exam more reflective of the business school experience.  To view press releases with  summaries of our survey results, click here and here.   For more complete results in PDF format, click here: Kaplan Test Prep 2011 Survey of Business School Admissions Officers.   Below are some key findings:

Does your program give applicants the option of submitting a GRE score instead of a GMAT score for admissions?

  • Yes: 52%
  • No: 47%
  • Not sure: 1%

(For schools that accept GRE scores) Is there any advantage for an applicant to submit scores from one of these tests over the other?

  • No advantage: 66%
  • Advantage for GMAT: 29%
  • Advantage for GRE : 5%

(For schools that accept GRE scores) During the previous admissions cycle, about what proportion of your applicants submitted a GRE score?

  • Less than 1 in 10 : 37%
  • 1 in 10: 15%
  • 2 in 10: 17%
  • 3 in 10: 15%
  • 4 in 10: 7%
  • 5 in 10: 3%
  • 6 in 10: 3%
  • 7 in 10: 0%
  • 8 in 10: 1%
  • 9 in 10: 0%
  • Almost all: 1%

Do you think the addition of the Integrated Reasoning section will make the GMAT more reflective of the business school experience?

  • Yes: 59%
  • No: 5%
  • Not sure: 37%

Have you seen sample questions provided by GMAC for the new GMAT Integrated Reasoning section?

  • Yes: .29%
  • No: 67%
  • Not sure: 4%

Have you ever Googled an applicant to learn more about them?

  • No: 73%
  • Yes: 27%

Have you ever visited an applicant’s social networking page like Facebook to learn more about them?

  • No: 77%
  • Yes: 22%
  • Not sure: 1%

(Of admissions officers who said “Yes” to above questions) Have you ever discovered something online about an applicant that negatively impacted their application?

  • No: 85%
  • Yes: 14%
  • Not sure: 1%