Kaplan Test Prep Joins with United Nations World Food Programme Site to Support the Fight Against World Hunger Through SAT® Prep

Every Kaplan SAT® Question Answered Correctly on Freerice Results
in 10 Grains of Rice Donated to Communities in Need

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Russell Schaffer, russell.schaffer@kaplan.com, 212.453.7538
Carina Wong, carina.wong@kaplan.com, 212.453.7571

New York, NY (April 4, 2012) – Global test prep leader Kaplan Test Prep has teamed up with Freerice.com, a non-profit website run by the United Nations World Food Programme (WFP), to help in their mission to provide free education to all and a solution to world hunger. To reach this ambitious goal, Kaplan is providing Freerice with 500 SAT questions; with each question that students answer correctly, 10 grains of rice are donated to WFP to feed hungry people around the world, paid for by sponsored banners on the site.

Since its creation in 2007, Freerice players have donated almost 100 billion grains of rice, enough to feed five million people for a day. Often WFP is able to purchase the rice locally, cutting down on the time it takes to provide life-saving food to the hungry while also supporting local economies. Some of the communities that have benefited are:

  • Cambodia – from June 2011 onwards, all rice raised on Freerice is going to Cambodia, where the rice is locally purchased in support of school meals activities.
  • Haiti – from January to May 2011, Freerice raised nearly 6 billion grains of rice to help communities following devastating earthquakes, enough to feed nearly 300,000 people two meals for a day.
  • Bangladesh – Freerice fed 27,000 refugees from Myanmar for two weeks.

“Kaplan Test Prep is proud to work with the U.N.’s World Food Programme and be a part of its efforts to combat world hunger through Freerice, while promoting education and college readiness in the process,” said Justin Serrano, president, K-12 and college prep programs, Kaplan Test Prep. “From experience, we know that many students today are looking for a way to give back and this provides them with a worthwhile opportunity to do so, while supporting their own test prep needs.”

The launch of the new set of questions comes just in time for students to begin preparing for the May and June SAT exams. Students can even create study groups on Freerice and compete as teams to donate the most rice to the hungry poor.

“Kaplan’s SAT questions help Freerice players to build their vocabulary, and playing Freerice helps the world’s most vulnerable populations reach their full potential,” said Nancy Roman, WFP Director of Communications, Public Policy and Private Partnerships. “It is so important to engage young people in the fight against hunger, and playing Freerice is a simple and yet very powerful way for them to make a real difference.”

About Kaplan Test Prep

Kaplan Test Prep (www.kaptest.com) is a premier provider of educational and career services for individuals, schools and businesses. Established in 1938, Kaplan is the world leader in the test prep industry. With a comprehensive menu of online offerings as well as a complete array of print books and digital products, Kaplan offers preparation for more than 90 standardized tests, including entrance exams for secondary school, college and graduate school, as well as professional licensing exams for attorneys, physicians and nurses. Kaplan also provides private tutoring and graduate admissions consulting services.

About the UN World Food Programme

WFP is the world’s largest humanitarian agency fighting hunger worldwide. Each year, on average, WFP feeds more than 90 million people in more than 70 countries.

WFP now provides RSS feeds to help journalists keep up with the latest press releases, videos and photos as they are published on WFP.org. For more details see:http://www.wfp.org/rss.

SAT is a registered trademark of the College Board, which was not involved in the production of, and does not endorse, this product. The trademark holder is not affiliated with Kaplan.

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