Kaplan Test Prep’s 2012 Survey of Business School Admissions Officers

According to Kaplan Test Prep’s 2012 survey of business school admissions officers at 265 MBA programs across the United States – including 17 of the top 25 – 41% said the GMAT’s new Integrated Reasoning  section makes the GMAT more reflective of the business school experience, a big drop from the 59% who answered that way in Kaplan’s 2011 survey. Those who weren’t sure if IR would make the exam more reflective rose from 37% in 2011 to 49% in 2012.   Admissions officers who said IR would not make the exam more reflective increased from 5% in 2011 to 10% in 2012.  The survey also finds that nearly 70% of bschools now allow applicants to submit scores from the GRE as an alternative to the GMAT.  For more complete results in PDF format, click here.   Below are some key findings:

And which would you say is the MOST important factor in the admissions process?  Is it…

  • Entrance exam score: 49%
  • Undergraduate GPA: 31%
  • Work experience:18%
  • Letters of recommendation: 2%
  • Essays: 1%

Do you think the addition of the Integrated Reasoning section makes the exam more reflective of the business school experience?

  • Yes: 41%
  • No: 10%
  • Do not know: 49%

Do you think the addition of the Integrated Reasoning section makes the exam more reflective of work in business and management after business school?

  • Yes: 36%
  • No: 10%
  • Do not know: 54%

As you know, an increasing number of business schools now accept GRE scores in addition to GMAT scores.  Is this an option your school currently offers?

  • Yes: 69%
  • No: 31%

Have you ever Googled an applicant to learn more about them?

  • Yes: 32%
  • No: 66%
  • Not sure: 2%

Have you ever visited an applicant’s social networking page like Facebook to learn more about them?

  • Yes: 27%
  • No: 70%
  • Not sure: 3%

(Asked only of those who said “Yes” to previous two questions) Have you ever discovered something online about an applicant that negatively impacted their application?

  • Yes: 10%
  • No: 85%
  • Not sure: 6%