With Tablet Adoption Surging, the Kindle Cross-Platform Offering Allows Aspiring Business School Students Greater Study Flexibility
Note to editors: Kaplan is a subsidiary of The Graham Holdings Company (NYSE: GHC)
New York, NY (February 25, 2014) – Kaplan Test Prep has collaborated with Amazon to bring its GMAT course book directly to students enrolled in Kaplan courses using the cross-platform Kindle reading apps and Kindle Fire tablets—making it the first Kindle-compatible Kaplan GMAT course available for aspiring business school students. Kaplan GMAT students will have the ability to study across multiple devices—Kindle Fire and Android tablets, iPads, PCs and Macs—and take advantage of features such as note taking, highlighting, tracking progress, word look up, searching and syncing across Kindle reading apps and Kindle Fire tablets. The digital offering will enable increased study flexibility for Kaplan GMAT students.
“We are excited to be collaborating with Kaplan using Amazon’s Whispercast technology to help deliver the first eBook GMAT course. By using Whispercast, Kaplan is making it easy for students to access their content using the familiar Kindle interface,” said Raghu Murthi, vice president, Kindle Education. “Kaplan is the leader in prepping aspiring business students and now with the Kaplan GMAT course book available on the cross-platform Kindle reading apps and Kindle Fire tablets, these students are better able to take advantage of the technology they already use daily and the unique features Kindle offers—Whispersync, X-Ray, Notes and Popular Highlights.”
“Until recently, the adoption of tablets and eBooks for studying has lagged the adoption of eBooks for leisure reading, because studying involves engagement with the book through highlighting, note-taking and other tactile actions,” said Lee Weiss, executive director of emerging products, Kaplan Test Prep. “But as these functions became more user-friendly in eBook form and device ownership continues to grow, we’re now seeing a demand for test preparation that’s portable, comprehensive and ubiquitous. We’re thrilled to be working with Amazon, a continual innovator and the leader in eBook delivery, to provide students with choices that allow them to prepare for the GMAT virtually anytime, anywhere, using the Kindle reading apps across multiple devices.”
Kaplan Test Prep is working with Amazon to launch similar products for students enrolled in Kaplan’s test prep courses for the GRE, LSAT, MCAT and other high-stakes exams in the next few months via Amazon’s Whispercast technology. Whispercast is a self-service tool for schools and businesses to manage large deployments of Kindle devices and to support the purchase and distribution of eBooks and documents. The content distributed using Whispercast can be accessed across multiple platforms using the free Kindle reading apps. Whispercast also supports the purchase and distribution of apps from the Amazon Appstore for Kindle Fire tablets.
Usage of tablet devices for educational purposes is becoming increasingly popular at graduate-level programs and undergraduate colleges across the United States. Stanford medical school currently provides all of its first year students with tablets; top-ranked University of California, Berkeley’s Haas School of Business piloted a program for its EMBA students by giving them all tablets this past fall; and George Washington University’s medical school plans to give all of its entering students a tablet beginning with the class entering this fall.
*GMAT® is a registered trademark of the Graduate Management Admission CouncilTM. The Graduate Management Admission CouncilTM does not endorse, and is not affiliated with the owner or content of Kaplan Test Prep.
About Kaplan Test Prep
Kaplan Test Prep (www.kaptest.com) is a premier provider of educational and career services for individuals, schools and businesses. Established in 1938, Kaplan is the world leader in the test prep industry. With a comprehensive menu of online offerings as well as a complete array of print books and digital products, Kaplan offers preparation for more than 90 standardized tests, including entrance exams for secondary school, college and graduate school, as well as professional licensing exams for attorneys, physicians and nurses. Kaplan also provides private tutoring and graduate admissions consulting services.
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