Free Resources Included in Subscription Add Value for Aspiring Young Professionals
Note to editors: Kaplan is a subsidiary of Graham Holdings Company (NYSE: GHC)
New York, NY (August 15, 2018) — Test prep and teacher office hours enter the subscription economy as Kaplan Test Prep, a premier provider of educational and career services, and Cengage, an education and technology company, have announced a partnership that will provide free test prep and live academic support offerings for Cengage Unlimited subscribers.
As part of the venture, Kaplan will provide specially designed free test preparation offerings for the GRE®, GMAT®, LSAT®, MCAT®, DAT® and Praxis® to subscribers of Cengage Unlimited, Cengage’s all-in-one digital subscription for unlimited access to course materials. Cengage Unlimited subscribers will also have free access to Kaplan’s HelpSuite of live online academic support for Physics, Chemistry and Organic Chemistry, which provides live help from expert teachers through online office hours, live chat and email, as well as on-demand videos and quizzes. Subscribers will receive 30 days of free access per semester to both the test prep offerings and the live academic support programs from Kaplan.
Judah Karkowsky, Senior Vice President, Corporate and Business Development for Cengage, noted affordability of academic services is top of mind for college students, as highlighted in a recently released Cengage survey conducted by Morning Consult. “Buying course materials is college students’ biggest source of financial stress after tuition, which makes this partnership especially timely as they head back to school this month,” said Karkowsky. “Cengage Unlimited gives us the ideal platform to serve students over their entire college career with resources and tools they need to take the next leap in life — whether that is with quality Cengage materials or Kaplan’s best-in-class prep products and services. Together, we’re providing that added value for free to students for 30 days as part of their subscription.”
Furthermore, this partnership comes as subscriptions become an increasingly common way to access products and services online. A recent survey by McKinsey & Company reports that the subscription e-commerce market has grown by more than 100 percent each of the past five years.
“Kaplan and Cengage share the mission of making educational advancement a reality for as many students as possible and making it accessible to them in the ways they want, whether it’s a month-to-month subscription or a one-time purchase,” said Lee Weiss, Vice President, Kaplan Test Prep. “Whichever way they choose, access to our graduate-level prep and academic support tools will provide college students with a great way to get exposure to options as they seek to differentiate themselves in a competitive world.”
As part of the partnership, Kaplan also becomes Cengage’s exclusive test prep provider.
Visit https://www.cengage.com/unlimited to learn more.
Test names are the property of the respective trademark holders, none of whom endorse this program
About Kaplan Test Prep
Kaplan Test Prep (www.kaptest.com) is a premier provider of educational and career services for individuals, schools and businesses. Established in 1938, Kaplan is the world leader in the test prep industry. With a comprehensive menu of online offerings as well as a complete array of print books and digital products, Kaplan offers preparation for more than 100 standardized tests, including entrance exams for secondary school, college and graduate school, as well as professional licensing exams for attorneys, physicians and nurses. Among those tests are the SAT®, PSAT®, ACT®, GRE®, GMAT®, LSAT®, MCAT®, NCLEX-RN® and bar exams. Kaplan also provides private tutoring and graduate admissions consulting services.
Cengage is the education and technology company built for learners. As the largest US-based provider of teaching and learning materials for higher ed, we offer valuable options at affordable price points. Our industry-leading initiatives include Cengage Unlimited, the first-of-its-kind all-access digital subscription service. We embrace innovation to create learning experiences that build confidence and momentum toward the future students want. Headquartered in Boston, Cengage also serves K-12, library and workforce training markets around the world. Visit us at www.cengage.com or find us on Facebook or Twitter.
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