#Press Releases

Kaplan Test Prep Survey: Social Media Checks By College Admissions Officers Decline Due to Savvier Applicants and Shifting Attitudes

Note to editors: Kaplan is a subsidiary of Graham Holdings Company (NYSE: GHC)

Press Contact: Russell Schaffer, russell.schaffer@kaplan.com, 212.453.7538
Twitter: @KapTestNews@KaplanSATACT

Kaplan Test Prep's 2018 college admissions officers survey finds that 25 percent of them visit applicants' social pages to learn more about them, a decline from 40 percent three years ago.

Kaplan Test Prep’s 2018 college admissions officers survey finds that 25 percent of them visit applicants’ social pages to learn more about them, a decline from 40 percent three years ago.

(November 27, 2018) — A new Kaplan Test Prep survey finds that for the third year in a row, the percentage of college admissions officers who visit applicants’ social media profiles to learn more about them has declined, with only a quarter (25 percent) saying they do so, down from a high of 40 percent in 2015*. One possible contributing reason? They can’t find them.

Of the admissions officers who say they have visited applicants’ social media profiles, a majority (52 percent) say that students have become savvier about hiding their social media presence over the past few years or moving away from social communities where what they post is easy to find by people they don’t know. According to a 2018 report by research firm Piper Jaffray, about 85 percent of teens say they use both Instagram and Snapchat — two platforms which make it easy to share posts with people you want and hard to find for people you don’t — at least once per month. This compares to just 36 percent of teens who use Facebook once per month, a decrease from 60 percent two years ago. 

Another factor may be a shift in attitudes about checking social media. While 57 percent say that it’s “fair game” for them to visit applicants’ social media profiles like Facebook, Instagram, and Twitter to help them decide who gets in, it represents a significant drop from the 68 percent who held this view in Kaplan’s 2017 survey. Notably, students have been generally more accepting of this practice than admissions officers; in a separate Kaplan survey completed earlier this year, 70 percent said they believe it’s “fair game” for admissions officers to check social media.

As one admissions officers stated, “Unless it’s a matter of checking on something that might be a hate crime or endangering other people, then it becomes a safety issue, but otherwise it’s a privacy issue.”

Yariv Alpher, Kaplan Test Prep’s executive director of research, who has been tracking this issue for a number of years, thinks many factors explain the change of attitude and practice in admissions officers. “We’re seeing the result of combining trends here. On the one hand, students are savvier. They are more careful with what they post and are increasingly using more private social networks. In some cases they also create fake accounts that they only share with friends, but which are not easily attributed to them. On the other hand, admissions officers are increasingly conscious of the need to maintain students’ privacy, and are more inclined to use social media in a more targeted way. Regardless, social media remains an admissions factor for a significant number of colleges, so students should be mindful of what they share.”

Alpher continues to advise students to be thoughtful about what they post, like making a snap decision and posting an opinion that others may find offensive. He also cautions about spending weeks on perfecting a video library on YouTube in the hopes that admissions officers will organically come across it — he suggests applicants call it out to them instead. “Even as technology has allowed college admissions officers to discover more information about their prospective students, it seems they are sticking with the traditional elements of the application to help them make enrollment decisions, like standardized test scores, GPA, letters of recommendation, and personal statements. These factors overwhelmingly decide applicants’ paths. Social media remains a wildcard, though from our research, a somewhat diminishing one. We’ll be tracking to see if this trend continues or reverses.”

To speak with a college admissions expert at Kaplan Test Prep, please contact Russell Schaffer at russell.schaffer@kaplan.com or 212.453.7538.

*364 admissions officers from the nation’s top national, regional and liberal arts colleges and universities – as compiled from U.S. News & World Report – were polled by telephone between July and August 2018.

About Kaplan Test Prep

Kaplan Test Prep (www.kaptest.com) is a premier provider of educational and career services for individuals, schools and businesses. Established in 1938, Kaplan is the world leader in the test prep industry. With a comprehensive menu of online offerings as well as a complete array of print books and digital products, Kaplan offers preparation for more than 100 standardized tests, including entrance exams for secondary school, college and graduate school, as well as professional licensing exams for attorneys, physicians and nurses. Among those tests are the SAT®, PSAT®, ACT®, GRE®, GMAT®, LSAT®, MCAT®, NCLEX-RN® and bar exams. Kaplan also provides private tutoring and graduate admissions consulting services.


# # #

ACT and Kaplan Test Prep Expand Digital Product Suite, Including More Free Learning Resources for Students Who Test with Fee Waivers

Note to editors: Kaplan is a subsidiary of Graham Holdings Company (NYSE: GHC)

Press Contacts: Tarah DeSousa, tarah.desousa@act.org, 319.337.1836
Russell Schaffer, russell.schaffer@kaplan.com, 212.453.7538
Twitter: @ACT, @KapTestNews

Iowa City, Iowa (November 5, 2018) — Students who are eligible to take the ACT® test with a fee waiver now have more online learning resources to help them prepare for test day, with the introduction of ACT® Rapid Review by Kaplan. Last year more than 500,000 students qualified for a fee waiver.

ACT Rapid Review by Kaplan is a suite of products offering all the benefits of interactive livestreaming instruction and a comprehensive video library. Students can drop into a live virtual classroom, or watch recorded video sessions, all taught by expert instructors.

“We created ACT Rapid Review with the individual learner in mind,” said ACT’s Chief Commercial Officer, Suzana Delanghe. “We know that underserved learners, and students who register to take the ACT with a fee waiver, in particular, would benefit from more flexible and engaging learning resources. This solution with our partners at Kaplan provides those students with live and interactive instruction, and more opportunities to develop the skills and hone the knowledge they need to shine on test day and be successful in college and career.”

ACT Rapid Review offers three options to fit students’ unique needs and learning styles:

  • ACT® Rapid Review™—Live by Kaplan provides the last minute prep students need to be test ready with access to a virtual classroom and live teaching from expert instructors.
  • ACT® Rapid Review™—On Demand by Kaplan features a video archive where students can access a library of top-quality recorded instruction during the months leading up to test day.
  • ACT® Rapid Review™—All Access by Kaplan bundles the live and archived video offerings of ACT Rapid Review Live and ACT Rapid Review On Demand.

“We are excited to expand access to these best in class preparation options. With ACT Rapid Review by Kaplan, students receive exceptionally high-quality live and self-paced instruction that supports test takers incredibly well,” said Lee Weiss, vice president, Kaplan Test Prep. “We’re so proud to support students on their college admission journey with highly engaging, interactive preparation for the ACT, and to make these offerings so affordable for all students and free for those who need them most.”

In keeping with their shared mission to help fee waiver eligible students be prepared for test day, ACT and Kaplan will give the Rapid Review All Access offering for free to all students registering for the exam with a fee waiver. The Live, On Demand, and All Access products are available to all other test takers for $40 to $99.

Kaplan Test Prep’s expert teachers will provide instruction for all courses in the suite. In addition, ACT will continue to offer ACT Online Prep to all students.

ACT and Kaplan first partnered in April 2016 to create the only official online ACT preparation program offering live, content-based instruction from teachers.

About ACT

ACT is a mission-driven, nonprofit organization dedicated to helping people achieve education and workplace success. Headquartered in Iowa City, Iowa, ACT is trusted as a national leader in college and career readiness, providing high-quality assessments grounded in nearly 60 years of research. ACT offers a uniquely integrated set of solutions designed to provide personalized insights that help individuals succeed from elementary school through career. To learn more about ACT, visit us online at www.act.org.

About Kaplan Test Prep

Kaplan Test Prep (www.kaptest.com) is a premier learning and technology provider for individuals, schools and businesses. Established in 1938, Kaplan is the world leader in the test prep industry, and in interactive, livestreaming learning. With a comprehensive menu of digital offerings as well as a complete array of print books and digital products, Kaplan offers preparation for more than 100 standardized tests, including entrance exams for secondary school, college and graduate school, as well as professional licensing exams for attorneys, physicians and nurses. Among those tests are the SAT®, PSAT®, ACT®, GRE®, GMAT®, LSAT®, MCAT®, NCLEX-RN® and bar exams. Kaplan also provides private tutoring and graduate admissions consulting services.

# # #

Kaplan Test Prep Survey: Hope for Young Voter Turnout May Lie Among America’s Future Professionals

Note to editors: Kaplan is a subsidiary of Graham Holdings Company (NYSE: GHC)

Press Contacts: Russell Schaffer, russell.schaffer@kaplan.com, 212.453.7538
Twitter: @KapTestNews, @KaplanTestPrep

New York, NY (October 31, 2018) — Amid reports of possible low turnout among young voters, a new Kaplan Test Prep survey indicates that at least one segment of younger voters says it plans to participate at the ballot box: college-educated students who are planning to become future professionals. A new survey of nearly 400 18-29 year olds who are preparing for  graduate-level admissions or professional licensure exams shows that 93% of those who are registered to vote say they plan to do so in the midterm elections on November 6*. In contrast to a recent poll by the Institute of Politics (IOP) at Harvard Kennedy School that showed just 40 percent of young Americans 18-29 across the general U.S. population plan to vote in the midterms, Kaplan’s survey represented students preparing to be lawyers, doctors, nurses, business people, engineers, educators, psychologists and others — America’s future professional ranks.

Those surveyed mentioned immigration, healthcare, climate change, women’s rights and civil rights as the issues that are most motivating them to vote next month. As one respondent shared, “My education would be worthless if I did not take the opportunity to vote.” Another shared, “I believe if you don’t vote then you do not have the right to complain about the government.”

When asked what they feel are effective ways to make their voices heard, this group of young voters largely think that traditional activities like voting and getting out the vote are the best ways to channel their energies, rather than posting on social media.

  • Voting: 92%
  • Mobilizing others to vote: 55%
  • Contacting members of Congress: 39%
  • Running for public office: 35%
  • Working for campaigns/candidates: 35%
  • Organizing or participating in public demonstrations: 34%
  • Working in grassroots organizations: 33%
  • Signing petitions: 26%
  • Posting on social media: 26%
  • Contacting the media: 11%

“These survey results show a high level of interest in this year’s election among America’s future professionals, which is notable given that younger Americans generally vote at a much lower rate than their parents and grandparents.  It also offers insight into what their values are and what is motivating them to turn out,” said Yariv Alpher, executive director of research, Kaplan Test Prep. “Election Day is only a few days away and we’re looking forward to seeing how these particular voters make their voices heard.”

To learn more about where candidates running in your district or state stand on the issues, you can visit a nonpartisan site like USAFacts.

About Kaplan Test Prep

Kaplan Test Prep (www.kaptest.com) is a premier provider of educational and career services for individuals, schools and businesses. Established in 1938, Kaplan is the world leader in the test prep industry. With a comprehensive menu of online offerings as well as a complete array of print books and digital products, Kaplan offers preparation for more than 100 standardized tests, including entrance exams for secondary school, college and graduate school, as well as professional licensing exams for attorneys, physicians and nurses. Among those tests are the SAT®, PSAT®, ACT®, GRE®, GMAT®, LSAT®, MCAT®, NCLEX-RN® and bar exams. Kaplan also provides private tutoring and graduate admissions consulting services.

*Kaplan Test Prep conducted the survey via email in October 2018. It includes responses from 379 students who recently took a Kaplan GMAT, GRE, LSAT, MCAT, bar review, USMLE or NCLEX course.

Test names are the property of the respective trademark holders, none of whom endorse or are affiliated with Kaplan.

# # #

Kaplan Test Prep Comments on the 2018 SAT® Scores Report

Note to editors: Kaplan is a subsidiary of Graham Holdings Company (NYSE: GHC)

Press Contact: Russell Schaffer, russell.schaffer@kaplan.com, 212.453.7538
Twitter: @KapTestNews, @KaplanSATACT

New York, NY (October 25, 2018) — The following statement about the annual SAT scores report released by the College Board showing an 8-point median score increase from 1060 in 2017 to 1068 this year comes from Monica Noll, manager of teacher training, Kaplan Test Prep. Noll has worked at Kaplan for nearly 10 years and has helped thousands of aspiring college students in her current role and as a teacher:

“We think there are a few key factors that explain the median SAT score increase. First, the Class of 2017 was the first class to go through the new SAT and understandably had fewer new resources available, less time with the new content, and were making big decisions on when to test. Members of the Class of 2018 had more time and more resources available to prepare. There was an increased level of comfort because of this. Second, unlike members of the Class of 2017, who could either choose to take the old SAT or new SAT, members of the Class of 2018 had no such choice — they could only take the new SAT. This allowed them to singularly focus. Additionally, schools and counselors have become much more knowledgeable about the exam and are better equipped to help their students and answer parents’ questions.

“We think it’s encouraging that SAT scores are on the rise and the increase in test takers implies that more students than ever are considering college, which is important. But we need to be careful about drawing any big conclusions about a possible trend. Keep in mind that this is only the second SAT scores report that includes results from students who only took the new SAT, which was revamped in March 2016. We really need another year or two of data to glean concrete trends.”

To speak with a SAT expert at Kaplan Test Prep, please contact Russell Schaffer at russell.schaffer@kaplan.com or 212.453.7538.

The SAT® is a trademark registered and/or owned by the College Board, which was not involved in the production of, and does not endorse this product.

About Kaplan Test Prep

Kaplan Test Prep (www.kaptest.com) is a premier provider of educational and career services for individuals, schools and businesses. Established in 1938, Kaplan is the world leader in the test prep industry. With a comprehensive menu of online offerings as well as a complete array of print books and digital products, Kaplan offers preparation for more than 100 standardized tests, including entrance exams for secondary school, college and graduate school, as well as professional licensing exams for attorneys, physicians and nurses. Among those tests are the SAT®, PSAT®, ACT®, GRE®, GMAT®, LSAT®, MCAT®, NCLEX-RN® and bar exams. Kaplan also provides private tutoring and graduate admissions consulting services.

# # #

 

Kaplan Test Prep Survey: A Majority of Medical Schools Think NYU’s Free Tuition Policy is the Way to Go, but Few Plan to Adopt Similar Policies, Though They’ve Increased Financial Aid Levels


Note to editors: Kaplan is a subsidiary of Graham Holdings Company (NYSE: GHC)

Press Contacts: Russell Schaffer,  russell.schaffer@kaplan.com, 212.453.7538
Twitter: @KapTestNews, @KaplanMCATPrep

New York, NY (October 23, 2018) — $192,000. It’s a figure engrained in the minds of many aspiring doctors. That’s the median debt for graduating medical students, according to the Association of American Medical Colleges. But will free tuition lower that number? The New York University School of Medicine’s recent decision to go tuition-free for all students, regardless of their income, has the widespread support of medical schools across the continent as a good solution to alleviate debt burden, according to Kaplan Test Prep’s 2018 survey of medical school admissions officers, though only a handful have plans to adopt a similar policy*.

Among the 70 medical schools surveyed, 63 percent agree that NYU’s decision is “a good solution,” while 17 percent do not. The remaining 20 percent are not sure. Here’s what some of them had to say about it:

  • “It’s fantastic. Debt is an enormous driver of students’ choices, so if money wasn’t an issue they could make the decisions they want to.”
  • “The cost of education is increasing so much, especially for doctors, and there’s a shortage of physicians in underserved communities especially, and the cost of tuition can be a barrier.”
  • “I feel if a student is qualified, helping them to progress without the stress of debt might help them perform better in the program.”

Still, however, there were some skeptical admissions officers, with several calling it “unrealistic” for other less prestigious or smaller schools to mimic. Others lamented that free tuition may make students take the program less seriously.

While there was strong support for free tuition overall, 68 percent say they have no plans to adopt a similar tuition-free policy over the next five to 10 years; 4 percent say they do plan to adopt one; and the remaining 28 percent are not sure. The good news for pre-med and medical school students is that 67 percent of medical schools report increasing their level of financial aid over the past three years. And although few had plans to go tuition-free, they did offer some other ideas of how medical schools can help alleviate student debt:

  • “Going to a three year model may help, but maybe not for all students.”
  • “Talking to students about managing debt will be helpful for them, only using what they need to use, being smart.”
  • “I think there needs to be more alumni engagement, scholarships through that facet. Like an undergraduate model, where people are giving back.”

“The good news is that NYU’s decision to go tuition-free kickstarts an important conversation we need to have about the cost of medical education. Though most schools say they have no plans to implement their own similar program, the fact that so many support NYU’s decision at least shows that they recognize it’s a problem and seem willing to do something about it incrementally and in smaller, but significant ways, like upping financial aid amounts,” says Petros Minasi, director of pre-medical programs, Kaplan Test Prep. “We strongly advise pre-meds to think about how they are going to pay for medical school as far in advance as possible. Apply for scholarships early, for example. FAFSA, which undergrads are familiar with, also applies to medical schools, so the process will be familiar. The more money you have before you apply to medical school, the less limited you will be in your options, if cost is prohibitive.”

In 2017, Kaplan Test Prep awarded nearly $3 million in tuition assistance and scholarships to thousands of MCAT students. To apply, students can visit www.kaptest.com/tuitionassistance.  

*The survey was conducted by phone between August and September 2018 of admissions officers at 70 accredited medical schools in the United States and Canada.

About Kaplan Test Prep

Kaplan Test Prep (www.kaptest.com) is a premier provider of educational and career services for individuals, schools and businesses. Established in 1938, Kaplan is the world leader in the test prep industry. With a comprehensive menu of online offerings as well as a complete array of print books and digital products, Kaplan offers preparation for more than 100 standardized tests, including entrance exams for secondary school, college and graduate school, as well as professional licensing exams for attorneys, physicians and nurses. Among those tests are the SAT®, PSAT®, ACT®, GRE®, GMAT®, LSAT®, MCAT®, NCLEX-RN® and bar exams. Kaplan also provides private tutoring and graduate admissions consulting services.

# # #

Kaplan Nursing Launches Interactive Virtual Simulation Program Through i-Human PatientsⓇ to Help Nursing Schools Prepare Students to Succeed in the Classroom and Workforce

Note to editors: Kaplan is a subsidiary of Graham Holdings Company (NYSE: GHC)

Press Contacts: Russell Schaffer, russell.schaffer@kaplan.com, 212.453.7538
Twitter: @KapTestNews, @KaplanNCLEX

Kaplan Nursing has launched a new interactive virtual simulation program for nursing schools to help educate their students make clinical judgments.

Kaplan Nursing has launched a new interactive virtual simulation program for nursing schools to help educate their students make clinical judgments.

New York, NY (October 17, 2018) — Kaplan Nursing, which partners with nursing schools nationwide to prepare thousands of aspiring nurses to pass the NCLEX-RN® and NCLEX-PN® licensing exams and be ready for their career, has launched a new interactive virtual simulation program for nursing schools to help educate their students make clinical judgments. Acquired earlier this year by Kaplan, i-Human Patients is a high performance, healthcare case authoring and playback system which can simulate a complete patient encounter, from performing a nursing assessment, to recognizing, analyzing, and prioritizing data, to evaluating patient outcomes.

The new Kaplan Nursing virtual simulation program offers several benefits: it allows students to practice the complete nursing process in a “safe space” before they see live patients; it provides expert feedback and clinical judgment guidance, regardless of the time of day or faculty staffing considerations; it offers assessment analytics with objective user data by student or cohort; and it can be used to complement or partially substitute for existing clinical instruction.

The National League for Nursing, a leading organization for nurse faculty and leaders in nursing education, has endorsed a National Council of State Boards of Nursing study which concluded that simulation can be substituted for up to 50 percent of traditional clinical experiences.

“Simulation in healthcare has emerged as an important tool for education, assessment and medical error reduction, and we see it playing a critical and exponentially growing role in the future of high-quality, cost-effective care, including in nursing,” said Steven Marietti, president of Kaplan Test Prep’s Licensure group. “This new suite of programs for nursing schools will go a long way in making sure their students are ready for the workforce because the real-life experiences they’ll encounter in the doctor’s office or ER will be similar to the simulations they learned from in the classroom.”

Both nursing schools and nursing students can rely on IHP for free support throughout their subscription, with product training, free consultations, student orientation, and “ask the professor” live sessions.

IHP is a key part of Kaplan’s Licensure operation, expanding current offerings in preparation for professional licensure exams, specifically for its healthcare portfolio, which serves doctors, nurses, physician assistants, pharmacists, emergency medical technicians (EMTs) and paramedics.

For more information, visit http://www.i-human.com.

Test names are the property of the respective trademark holders, none of whom endorse or are affiliated with Kaplan.

About Kaplan Nursing

Kaplan Nursing (www.kaplannursing.com) is a premier provider of educational and career services for schools and students. Every year, Kaplan’s team of more than 600 nursing education and learning science professionals work with partner nursing schools to prepare thousands of aspiring nurses to both be ready for their career, and to pass the NCLEX-RN® and NCLEX-PN® licensing exams. Enhancing partner schools’ curriculum with focused content review; benchmark testing; and assessing and enhancing students’ clinical judgment through virtual simulation, Kaplan Nursing provides next-generation learning science to students and the latest in reporting and remediation tools to faculty. Established in 1938, Kaplan is the world leader in the test prep industry.

# # #

 

Kaplan Test Prep Comments on Announcement that the LSAT® Will Switch from Paper-and-Pencil to Digital Format in July 2019

Note to editors: Kaplan is a subsidiary of Graham Holdings Company (NYSE: GHC)

Press Contacts: Russell Schaffer, russell.schaffer@kaplan.com, 212.453.7538
Twitter: @KapTestNews, @KaplanLSATPrep

The LSAT is switching to a digital format next summer. Find out how this may affect you in the law school admissions process.

New York, NY (October 3, 2018) — The Law School Admission Council made two announcements today, with the stated goal of modernizing law school admissions and easing the process of applying to law school for students taking the LSAT next summer and beyond. First, LSAC announced the transition to a digital tablet-based testing format from its current paper-and-pencil format, beginning in July 2019. The exam’s content and length will remain the same.

LSAC also announced an expansion from six to nine testing dates for the 2019-2020 testing year, giving more options for students to test when they are ready.

The following statement about what this means for pre-law students in the short-term comes from Jeff Thomas, executive director of pre-law programs, Kaplan Test Prep:

“Transitioning the LSAT from a paper-and-pencil format to a digital format will be one of the biggest changes to hit the exam in its 70-year history. Because there is always some uncertainty with a test change of this magnitude, our advice is to make every reasonable effort to test by June 2019, but no later than July 2019. Here’s why: June 2019 will be the last administration of the LSAT in which all students can take the exam in its current paper-and-pencil format, the format they know and have many existing practice tools; in July, the test maker will assign some test takers pencil-and-paper tests, while some will be assigned digital tests. The choice will not belong to the student. However, uniquely, and just in July, test-takers will have a one-time opportunity to cancel their scores. Come September 2019 though, every test taker will take the exam in its new digital format, on a tablet, with no option to cancel after receiving a score. While change is not always easy, digital testing should allow for a more consistent test-taking experience for students, and should allow scores to be in students’ hands faster, which are both positive developments.

“Kaplan Test Prep will of course provide ample digital LSAT preparation tools and practice opportunities for those who do end up sitting for a digital LSAT administration.

“More broadly, the LSAT’s move to a digital format follows the trend that we have seen among all major graduate-level admissions exams over the past decade. The admissions exams for graduate school, business school and medical school have all already made the switch from paper-and-pencil. The ACT® college admissions exam has also begun piloting the test to some students in a digital format, making the SAT® the last major exam in paper-and-pencil format, for now. While students have been quick to embrace everything digital in their personal lives, now they will have no choice but to adapt to it on their educational tracks too if they plan to earn a graduate-level degree, which may take some getting used to.”

For more information about the test change, please contact Russell Schaffer at 212.453.7538 or russell.schaffer@kaplan.com.

All test names are registered trademarks of their respective owners. None are affiliated with or endorse this specific message.  

About Kaplan Test Prep

Kaplan Test Prep (www.kaptest.com) is a premier provider of educational and career services for individuals, schools and businesses. Established in 1938, Kaplan is the world leader in the test prep industry. With a comprehensive menu of online offerings as well as a complete array of print books and digital products, Kaplan offers preparation for more than 100 standardized tests, including entrance exams for secondary school, college and graduate school, as well as professional licensing exams for attorneys, physicians and nurses. Among those tests are the SAT®, PSAT®, ACT®, GRE®, GMAT®, LSAT®, MCAT®, NCLEX-RN® and bar exams. Kaplan also provides private tutoring and graduate admissions consulting services.

# # #

Kaplan Test Prep Survey: Record Percentages of Admissions Officers at Law Schools and Business Schools Visiting Applicants’ Social Media Profiles — and They Often Don’t Like What They Find

Note to editors: Kaplan is a subsidiary of Graham Holdings Company (NYSE: GHC)

Press Contact: Russell Schaffer, russell.schaffer@kaplan.com, 212.453.7538
Twitter: @KapTestNews, @KaplanLSATPrep, @KaplanGMATPrep

The percentages of admissions officers at America’s law schools and business schools who say they have looked at applicants’ social media pages to learn more about them has hit record highs

The percentages of admissions officers at America’s law schools and business schools who say they have looked at applicants’ social media pages to learn more about them has hit record highs.

New York, NY (October 3, 2018) — The percentages of admissions officers at America’s law schools* and business schools** who say they have looked at applicants’ social media pages like Facebook, Instagram, Twitter and LinkedIn to learn more about them has hit record highs, at 56 percent and 40 percent, respectively, according to new Kaplan Test Prep research. This compares to Kaplan’s surveys from 2011 — the first year the company began asking this question — when just 37 percent of law school admissions officers and 22 percent of business school admissions officers examined social media posts.

Notably, the actual occurrence of applicant social media profile checks is significantly lower than the belief that its use is acceptable practice in admissions. Kaplan’s surveys found that 91 percent of law school admissions officers and 71 percent of business school admissions officers say visiting applicants’ social media profiles is “fair game,” as opposed to “an invasion or privacy and shouldn’t be done.”

Kaplan’s surveys also find that among admissions officers who do visit applicants’ social media pages, the prevalence of finding something that hurt their chances of getting in is much higher among law schools than business schools, at 66 percent and 36 percent, respectively. Law school admissions officers most cited things like “inappropriate photos” where applicants were drinking underage or engaged in “unsavory activities.” Other mentioned applicants who posted something racist or posting about undisclosed criminal activity. Business school admissions officers most cited applicants who misrepresented their professional experience.

On the flip side, 29 percent of law school admissions say that what they found has helped applicants’ admissions chances, compared to a much larger 46 percent for business school admissions officers. Both groups cited discovering community service activities unmentioned in the traditional application as aiding applicants’ admissions chances.  

“An overarching theme to the entire law school application is whether a prospective student is able to exercise good judgment; an applicant’s digital trail can be an indicator of whether or not he or she possesses this quality,” said Jeff Thomas, executive director of pre-law programs, Kaplan Test Prep. “The legal community takes ethics among its members seriously. You not only have to pass a state bar’s Character and Fitness test to be admitted, but even afterward, unethical behavior can lead to your disbarment, stripping you of your ability to practice.  Not many other professions have that kind of enforceable code of conduct, so it’s natural that law schools do scrupulous research into their applicants.”

Noah Teitelbaum, Kaplan Test Prep’s executive director of pre-business programs, added, “While what you post on social media is not nearly as important as the traditional factors in admissions process like your standardized test scores and GPA, always be mindful of what you post. Your social media footprint can potentially give you an admissions boost, but in some cases it can and will be used against you. Share wisely.”

*Based on the results of a Kaplan Test Prep survey conducted by phone in August 2018-September 2018 of 117 law schools, including 28 of the top 50, as ranked by U.S. News & World Report.

**Based on the results of a Kaplan Test Prep survey conducted by phone in August 2018-September 2018 of 162 business schools, including 34 of the top 100, as ranked by U.S. News & World Report.

About Kaplan Test Prep

Kaplan Test Prep (www.kaptest.com) is a premier provider of educational and career services for individuals, schools and businesses. Established in 1938, Kaplan is the world leader in the test prep industry with best in class interactive livestreaming capabilities. With a comprehensive menu of online offerings as well as a complete array of print books and digital products, Kaplan offers preparation for more than 100 standardized tests, including entrance exams for secondary school, college and graduate school, as well as professional licensing exams for attorneys, physicians and nurses. Among those tests are the SAT®, PSAT®, ACT®, AP®, GRE®, GMAT®, LSAT®, MCAT®, NCLEX-RN® and bar exams. Kaplan also provides private tutoring and graduate admissions consulting services.

             # # #

Ed Tech Industry Leaders Kaplan and Hobsons Partner to Make Free and Low-Cost Interactive Livestreaming Learning Programs Accessible to Millions of Students Nationwide

Note to editors: Kaplan is a subsidiary of Graham Holdings Company (NYSE: GHC)

Press Contact: Russell Schaffer, russell.schaffer@kaplan.com, 212.453.7538
Twitter: @KapTestNews, @Naviance

New York, NY (September 25, 2018) — Kaplan, a premier provider of educational resources and livestreaming learning services, and Hobsons, a leader in education technology and college, career and life readiness, today announced a partnership to provide free and low-cost interactive livestreaming and video on-demand programs covering areas including test preparation, social and emotional learning (SEL), middle to high school transition, and preparing for life after high school. As part of the agreement, Kaplan becomes Hobsons’ exclusive partner for livestreaming and video on-demand learning via Hobsons’ widely-used Naviance ecosystem, which helps navigate and guide millions of students to be more ready for college, career and life after high school in collaboration with their support network of parents, counselors, teachers and administrators.

In the months ahead, Kaplan and Hobsons will offer Naviance users a series of free interactive livestreaming sessions aligned to the industry College, Career and Life Readiness (CCLR) Framework, which outlines the competencies today’s students need to succeed in life. The Kaplan hosted, expert-led, interactive seminars will cover an array of topics to help students with test preparation, adjust to the demands of high school, manage stress, and write compelling college admissions essays.  These seminars will also help inform parents about digital literacy and navigating the financial aid process. Beginning in 2019, Naviance users will have access to an even wider assortment of Kaplan’s interactive livestreaming learning offerings.

“Kaplan and Hobsons both know that there are so many touch points throughout middle and high school where students and parents are looking for expertise and guidance. We’re thrilled to make our programs accessible to millions of Naviance users,” said Lee Weiss, Vice President, Kaplan. “In speaking with hundreds of school counselors, teachers, and administrators around the country, we confirmed first hand that it’s important for students to not only have outstanding, score-improving test prep, but also encouragement and expert advice to help them with guidance through their high school experience as they explore college and career pathing. Users are so excited for the community, interactivity, and real-time engagement that interactive livestreaming provides in these spaces. This partnership will provide access to a plethora of learning programming for students and parents at scale.”

“At Hobsons, we are committed to providing our Naviance users with dynamic learning resources and solutions geared at enhancing students’ college, career and life skills,” said Monica Morrell, General Manager of Naviance by Hobsons. “We are thrilled to partner with Kaplan in offering Naviance users exclusive access to free and low-cost livestreaming and video on-demand programs that are highly engaging and directly align to the industry College, Career and Life Readiness (CCLR) Framework. Through this partnership we are addressing the most frequently requested topics from our clients to better support their students as they transition from middle to high school and prepare for life after graduation.”

Visit https://www.naviance.com/kaplan to learn more.

Test names are the property of the respective trademark holders, none of whom endorse this program.

About Kaplan Test Prep

Kaplan Test Prep (www.kaptest.com) is a premier provider of educational and career services for individuals, schools and businesses. Established in 1938, Kaplan is the world leader in the test prep industry with best in class interactive livestreaming capabilities. With a comprehensive menu of online offerings as well as a complete array of print books and digital products, Kaplan offers preparation for more than 100 standardized tests, including entrance exams for secondary school, college and graduate school, as well as professional licensing exams for attorneys, physicians and nurses. Among those tests are the SAT®, PSAT®, ACT®, AP®, GRE®, GMAT®, LSAT®, MCAT®, NCLEX-RN® and bar exams. Kaplan also provides private tutoring and graduate admissions consulting services.

About Hobsons

A leader in education technology, Hobsons helps more than 15 million students to identify their strengths, explore careers, match to best-fit educational opportunities, create academic plans, and reach their education and life goals. More than 13,000 K-12 and higher education institutions partner with Hobsons and leverage our expertise and our solutions — Naviance, Intersect, and Starfish — to improve college and career readiness, college recruiting and admissions, and higher education student success to support millions of students around the world.

             # # #

Kaplan Acquires Barron’s-Branded Test Prep, Study Aids and Foreign Language Assets from Barron’s Educational Series

Note to editors: Kaplan is a subsidiary of Graham Holdings Company (NYSE: GHC)

Press Contacts: Russell Schaffer, russell.schaffer@kaplan.com, 212.453.7538
Lonny Stein, lonny@barronseduc.com, 631.434.3311
Twitter: @KapTestNews

New York, NY (September 18, 2018) — Kaplan Test Prep, a premier provider of educational and career services, announced it has acquired the test prep, study aid and foreign language assets of Barron’s Educational Series, a leading book publisher. As part of the transaction, Kaplan will also acquire the Barron’s brand name. Terms of the transaction were not disclosed.

Founded in 1941, Barron’s is the leader in prep for the New York State Regents exams and one of the most recognized and trusted brands among test prep books. Over the years, the company expanded into a range of other publishing fields including children’s books, pet care manuals, cookbooks and many others. Its expansive catalogue includes over 2,000 titles in all categories. The acquisition will include about 650 titles covering all test prep and study aid assets, as well as foreign language, reference, business, and law titles. The best-selling children’s, parenting, cooking, art, hobby and craft, coloring and activity, and pet books will remain in print and now be published under a new name, B.E.S. Publishing, located in Hauppauge, NY.

The acquired Barron’s portfolio is expected to benefit from Kaplan’s digital and product development expertise, state-of-the-art content and learning management system, and distribution arrangements across the globe.

“Kaplan and Barron’s have always had a symbiotic relationship since our founder, Stanley Kaplan, worked for Manuel Barron decades ago to help a generation of students prep for the Regents exams. As we look to prep future generations, we are thrilled to bring Barron’s into our portfolio and look forward to helping the Barron’s brand flourish,” said John Polstein, CEO, Kaplan Test Prep.

Polstein asserted that Kaplan has no plans to integrate the brands, noting, “Kaplan and Barron’s have both been successful taking different approaches to instruction and learning, as they appeal to different types of learners. We plan to continue with that approach.”

“I couldn’t be more pleased to pass the torch on to a company that shares the same roots and values as Barron’s,” said Manuel Barron, founder and CEO of Barron’s Educational Series. “Kaplan has also been a strong innovator in delivering educational programs and products, and I’m thrilled that Kaplan will be powering the future of the Barron’s brand to new generations of students.”

About Kaplan Test Prep

Kaplan Test Prep (www.kaptest.com) is a premier provider of educational and career services for individuals, schools and businesses. Established in 1938, Kaplan is the world leader in the test prep industry. With a comprehensive menu of online offerings as well as a complete array of print books and digital products, Kaplan offers preparation for more than 100 standardized tests, including entrance exams for secondary school, college and graduate school. Among those tests are the SAT®, PSAT®, ACT®, GRE®, GMAT®, LSAT®, and MCAT®. Kaplan also provides private tutoring and graduate admissions consulting services.

About Barron’s Educational Series

Founded in 1941, Barron’s Educational Series is renowned for its SAT, ACT, and AP test prep books, its Regents manuals, and its Profiles of American Colleges. Over the years, Barron’s has expanded into many other publishing fields, introducing extensive lines of children’s books, foreign language learning guides with downloadable audio, pet care manuals, gift books, cookbooks, coloring and adult activity books, business and financial advice guides, parenting advice books, and art instruction books with companion online videos, in addition to learning materials on MP3, Apps, and Bonus Online Content. On average, Barron’s publishes approximately 200 new titles a year and maintains an extensive backlist of over 2,000 titles in all categories. Barron’s books are recognized for their reliability and high quality standards by educational and institutional book buyers, as well as by retailers and consumers around the globe.

# # #