Mobile-Friendly Site Developed by Usablenet Allows Students to Register for Free Admissions or Practice Test Events, Learn More About Kaplan Course
Offerings and Search Class Schedules and Locations
Note to editors: Kaplan is a subsidiary of The Washington Post Company (NYSE: WPO)
Russell Schaffer, russell.schaffer@kaplan.com, 212.453.7538
Carina Wong, carina.wong@kaplan.com, 212.453.7571
New York, NY (October 4, 2010) – With 40% of adults accessing the Internet from a mobile device,* Kaplan Test Prep has launched its enhanced site (www.kaptest.com) for smartphones. Now aspiring college, graduate, business, law and medical school students can easily register for a free Kaplan event like a practice test or admissions seminar, learn more about test prep options offered by Kaplan and look for a course being offered in their area from their iPhone®, BlackBerry®, or other mobile devices with browsers. To experience the site from a non-mobile device, visit www.um2go.com/www.kaptest.com.
“As teens, college students and aspiring professionals increasingly embrace online learning as an integral part of their educational experience, Kaplan is continually enhancing the way we deliver our services in order to reach them in ways that are relevant and best fit their busy and diverse lifestyles,” said Jason Moss, vice president, Kaplan Test Prep “In addition to learning about course offerings from virtually anywhere using their mobile devices, users can learn how to prepare for exams like the SAT, ACT, GRE, GMAT, LSAT and MCAT from virtually anywhere with our Anywhere courses – Kaplan’s interactive virtual classroom, which brings learning directly to students’ computers using video, audio, instant chat, whiteboard, polling, and screen-sharing.”
“We’re thrilled to see our solution deliver such a successful mobile experience for students considering Kaplan to prepare for a number of important admissions tests,” said Nick Taylor, president of Usablenet. Taylor explains that Usablenet Mobile is a fully managed service that leverages the features and functionality of a company’s existing website and extends it to all mobile devices worldwide in approximately eight weeks, requiring no client IT or Web design resources.
As the test prep industry leader, Kaplan has pioneered the delivery of test prep resources over the years. Most recently, in 2006, Kaplan became the first test prep company to bring SAT prep directly to students’ iPods. In 2009, Kaplan announced the availability of Kaplan SAT Flashcubes, the test prep industry’s first ever SAT prep application available on iTunes®, for the iPhone® and iPod touch®. In 2010, in its new GMAT prep course, Kaplan launched the industry’s first fully interactive online center, where students can manage their course progress, access online resources such as b-school video-on-demand, connect with their teachers or fellow classmates, network with future MBAs from around the world and more.
*Mobile Access 2010, Pew Internet & American Life project
About Kaplan Test Prep
Kaplan Test Prep (www.kaptest.com), a division of Kaplan, Inc., is a premier provider of educational and career services for individuals, schools and businesses. Established in 1938, Kaplan is the world leader in the test prep industry. With a comprehensive menu of online offerings and a complete array of books, Kaplan offers preparation for more than 90 standardized tests, including entrance exams for secondary school, college and graduate school, as well as English language and professional licensing exams. Kaplan also provides private tutoring and graduate admissions consulting services.
About Usablenet
Usablenet works with leading brands to translate their existing websites content and functionality to mobile Web and app interfaces. The solution requires no IT resources on the client side, works on all mobile, tablet, kiosk, and assistive platforms worldwide and can be implemented in eight to ten weeks. The platform extends marketing, e-commerce, and client service efforts to their customers’ mobile phones. Usablenet customers include top companies, such as FedEx, Kenneth Cole, American Eagle, Marriott, Jet Blue, Sprint, Walgreens, Amtrak, and Estée Lauder. Founded in 2000, Usablenet is a private company headquartered in New York City with offices in Italy. For more information, visit www.usablenet.com or on Twitter @Usablenet.
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