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September 19, 2011

The Times & Transcript: “Social networks, blogs top destinations on the Net”

The Daily Kansan (University of Kansas): “New GRE format changes test, study habits”

September 16, 2011

NY1: “Councilman Ulrich Praises The SAT Classes He Supported”

The Daily Reveille (Louisiana State University): “SG, Kaplan team up to offer free graduate school practice tests”

The Maryland Independent: “SAT scores dip, number of takers up in Charles schools”

September 15, 2011

The Arlington Sun Gazette: “After Jump in 2010, SAT Scores Settle Back Into Familiar Territory”

Find MBA Blog: “Can Your Facebook Profile Sabotage Your MBA Application”

US Degree Search: “Business schools begin to accept the GRE from prospective students”

As National SAT Scores Decline, Kaplan Test Prep Survey Shows that Nearly 95% of College Admissions Officers Are Confident in the SAT’s Ability to Effectively Measure College Success

Note to editors: Kaplan is a subsidiary of The Washington Post Company (NYSE: WPO)

Russell Schaffer, russell.schaffer@kaplan.com, 212.453.7538
Carina Wong, carina.wong@kaplan.com, 212.453.7571

Also: SAT Scores Decline While Average High School GPA Rises  

Available for interview: Kaplan Test Prep SAT and College Admissions Expert

New York, NY (September 14, 2011) – As today’s report from the College Board shows SAT scores are declining among college-bound high school students, Kaplan Test Prep’s 2011 survey of college admissions officers* reports that 94% of college admissions officers are confident in the exam’s ability to measure students’ future success in college.  96% of admissions officers expressed confidence in the ACT’s ability to measure students’ future success in college, although national ACT scores, which were released last month, stayed essentially flat. (Full results of Kaplan’s annual survey will be released later this month.)

“While we shouldn’t read too much into year-to-year variation in scores, it’s interesting to note more broadly that standardized test scores are declining even as the average high school GPA continues to rise,” said Jeff Olson, vice president of research, Kaplan Test Prep.  A 2009 study by a professor at George Mason University reported that nationwide, the average high school GPA rose from 3.28 to 3.49 between 1995-2007, a rise of 6.4 percent or 0.5 percent a year.  Since 2006, SAT scores have generally declined or remained stagnant.

Olson added, “This is particularly noteworthy since standardized test scores, in combination with high school GPA, are considered the best measure of success in college – and our survey data shows that college admissions officers are confident in the predictive ability of the SAT and ACT.”

Kaplan Test Prep’s survey also found that of the nearly 90% of colleges surveyed that require applicants to submit an SAT or ACT score, none reported plans to drop the requirement.

To schedule an interview about Kaplan Test Prep’s survey findings and what they mean for students and their families going through the college admissions process, please contact Russell Schaffer at russell.schaffer@kaplan.com or212.453.7538.

*Kaplan Test Prep’s annual survey of college admissions officers was conducted by phone in July and August 2011, and includes responses from 359 of the top 500 colleges as compiled by U.S. News & World Report’s Ultimate College Guide and Barron’s Profiles of American Colleges.

About Kaplan Test Prep

Kaplan Test Prep (www.kaptest.com), a division of Kaplan, Inc., is a premier provider of educational and career services for individuals, schools and businesses. Established in 1938, Kaplan is the world leader in the test prep industry. With a comprehensive menu of online offerings and a complete array of books, Kaplan offers preparation for more than 90 standardized tests, including entrance exams for secondary school, college and graduate school, as well as professional licensing exams.  Kaplan also provides private tutoring and graduate admissions consulting services.

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September 14, 2011

The Michigan Daily (University of Michigan): “Students faced with longer test, different content on GRE”

StacyBlackman.com: “Kaplan Survey Finds Majority of B-Schools Now Accepting GRE”

BSchool Admissions Formula: “Kaplan Survey Majority of B-Schools Now Accepting GRE”

September 13, 2011

The Daily Beacon (University of Tennessee): “GRE revised, more demanding”

The Hot Button: “MBA hopefuls: Watch your Facebook privacy settings”

Inside Higher Ed: “Majority of Business Schools Accept GRE, Survey Finds”

September 12, 2011

The Central Florida Future (University of Central Florida): “GRE test more tasking thanks to new format”

Poets and Quants: “B-Schools Googling MBA Applicants”

MBA Podcaster: “2011 Survey of Business School Admissions Officers from Kaplan Test Prep”

All Facebook: “ALERT: 1 in 4 MBA Admissions Offices Probe Facebook”

Kaplan Test Prep Survey Finds that a Majority of Top Business Schools Now Accept the GRE as an Admissions Alternative to the GMAT, Giving Undergrads Flexibility to Pursue Either a Master’s Degree or an MBA

Also: Some Admissions Officers Follow Applicants’ Digital Trails to Dig Up More Info

Note to editors: Kaplan is a subsidiary of The Washington Post Company (NYSE: WPO)

Russell Schaffer, russell.schaffer@kaplan.com, 212.453.7538
Carina Wong, carina.wong@kaplan.com, 212.453.7571

New York, NY (September 12, 2011) – For the first time since Kaplan Test Prep began tracking the issue in 2009, a majority (52%) of top business schools say that applicants now have the option to submit a score from the GRE instead of the GMAT.  Additionally, 34% of business schools that are still GMAT-only say they are likely to accept the GRE for the 2012 or 2013 admissions cycle. Traditionally, the GRE has been used only for admissions to non-MBA graduate level programs, while the GMAT was the admissions exam of record required by business schools.

“What’s interesting about this trend is that GMAT test takers typically have a few years of work experience under their belts, while it’s more common for undergrads to take the GRE, so in accepting the GRE, business schools are registering to college students that they can start thinking about an MBA education earlier in the process,” said Andrew Mitchell, director of pre-business programs, Kaplan Test Prep.  “In fact, some business schools specifically reach out to undergrads at their affiliated colleges with programs to make it simpler for them to apply and enroll. This widening of the ‘boardroom door’ into business school creates options for undergrads who know that they want to pursue a higher degree, but are undecided as to whether it will be a master’s or an MBA.”

Mitchell predicts that the recent changes to the GRE, which have made it more challenging, are likely to convince even more MBA programs to consider accepting it in the future.  Meanwhile, the GMAT will soon experience its own significant changes by implementing the Integrated Reasoning section, introducing complex new question types designed to test the critical thinking and analytics demanded of students in business school.

Other results from Kaplan Test Prep’s 2011 survey of business school admissions officers:

  • Facebook and Google are Fair Game: 27% of admissions officers said they have Googled an applicant to learn more about them; 22% said they have visited an applicant’s Facebook or other social networking page for the same purpose.
  • Your Digital Trail Can Lead to Rejection: 14% of admissions officer who did online research said they have discovered something about a prospective student that negatively impacted their business school application.
  • Business School Admissions Urban Legend, Busted: Contrary to the belief held by many aspiring MBAs still in college, business schools report that an applicant’s lack of work experience is not the biggest application killer – it’s actually a low admissions exam score (58%), followed by a low undergraduate GPA (24%) and then lack of relevant work experience at 12%.
  • Financial Aid Still Available: 36% of business schools said that compared to the previous admissions cycle, the amount of financial aid they were able to provide students increased; 47% reported the amount stayed the same; only 17% said the amount decreased.

For more information about Kaplan Test Prep’s survey on the business school admissions landscape and advice from a Kaplan expert on how college students can put together a strong business school application, please contact Russell Schaffer at russell.schaffer@kaplan.com or 212.453.7538

*The survey was conducted by phone in July and August 2011 and includes responses from 265 of the nation’s top MBA programs, including 16 of the top 25 – as designated by U.S. News & World Report.  Kaplan Test Prep also annually conducts surveys of admissions officers at colleges, graduate schools, law schools and medical schools.

About Kaplan Test Prep

Kaplan Test Prep (www.kaptest.com), a division of Kaplan, Inc., is a premier provider of educational and career services for individuals, schools and businesses. Established in 1938, Kaplan is the world leader in the test prep industry. With a comprehensive menu of online offerings and a complete array of books, Kaplan offers preparation for more than 90 standardized tests, including entrance exams for secondary school, college and graduate school, as well as professional licensing exams.  Kaplan also provides private tutoring and graduate admissions consulting services.

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September 9, 2011

The Daily Targum (Rutgers University): “GRE changes challenge students”

The Hoya (Georgetown University): “Study Tactics Unchanged in Wake of GRE Overhaul”

September 8, 2011

The State News (Michigan State University): “Students react to changes to GRE”