September 29, 2010

WJTV-TV (FOX-Lubbock): “Parental involvement can go too far”

Kaplan Test Prep Expands Free Prep Resources Available for Students Readying for the October SAT, ACT and PSAT Exams

As Teens Enter the Final Weeks Before Test Day, Kaplan Provides Online Study Materials and Sponsors Practice Test Events at No Cost to Students

Note to editors: Kaplan is a subsidiary of The Washington Post Company (NYSE: WPO)

Russell Schaffer, russell.schaffer@kaplan.com, 212.453.7538
Carina Wong, carina.wong@kaplan.com, 212.453.7571

New York, NY (September 28, 2010) – Continuing its mission to make test prep available to as many aspiring college students as possible, Kaplan Test Prep announced today that now through October 23, students preparing for the SAT (October 9), ACT (October 23) and PSAT (October 13 and October 16) have access to a host of free prep resources to help them reach their goal of achieving the highest score possible.  To take advantage of the complimentary resources, students can visit www.kaptest.com/freeprep. On the site, students can create their own quiz banks from thousands of exam questions and link to YouTube videos where they can learn expert Kaplan strategies for the most important SAT, ACT and PSAT questions. Students will also be able to register for upcoming local practice test events, where they can take an SAT, ACT or PSAT under realistic, test-like conditions and also receive feedback on their performance and strategies on how to improve.

“At Kaplan we know that it’s important for test takers to get in as much practice as possible leading up to the SAT, ACT and PSAT,” said Justin Serrano, president, pre-college programs, Kaplan Test Prep. “We’re glad to provide free resources as students gear up for test day and hope they will take advantage of them.”

Students can find additional prep materials on Kaplan’s Facebook page located at www.facebook.com/KaplanSAT.

According to an annual survey by the National Association for College Admission Counseling, an applicant’s score on the SAT or ACT remains the second most important admissions factor, just behind grades in AP courses. A just released Kaplan survey of admissions officers at 386 of the top 500 colleges and universities in the United States reveals that 87% require students to submit a SAT or ACT score – of that 87%, 100% have no plans to drop the requirement.

About Kaplan Test Prep

Kaplan Test Prep (www.kaptest.com), a division of Kaplan, Inc., is a premier provider of educational and career services for individuals, schools and businesses. Established in 1938, Kaplan is the world leader in the test prep industry. With a comprehensive menu of online offerings and a complete array of books, Kaplan offers preparation for more than 90 standardized tests, including entrance exams for secondary school, college and graduate school, as well as English language and professional licensing exams. Kaplan also provides private tutoring and graduate admissions consulting services.

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Kaplan Test Prep Survey: Parents More Involved in College Admissions Process, but Schools Philosophically Divided about How to Manage Them

77% Of College Admissions Officers Say Parental Involvement Is Increasing; Many Schools Involve Parents, While Others Seek To Cut The Umbilical Cord

Available for Interview: College Admissions Expert

Note to editors: Kaplan is a subsidiary of The Washington Post Company (NYSE: WPO)

Russell Schaffer, russell.schaffer@kaplan.com, 212.453.7538
Carina Wong, carina.wong@kaplan.com, 212.453.7571

New York, NY (September 27, 2010) – A new Kaplan Test Prep survey* of admissions officers at 386 of the nation’s top colleges and universities reveals that the phenomenon of the helicopter parent – a term given to parents who “hover” over their children – may be more prevalent than ever, but that schools are divided on how to address it. 77% report that parental involvement in the college admissions process is increasing and because of this, 61% say that their school has been prompted to develop new initiatives for parents. But while a majority of schools are setting up special websites, seminars and tours just for parents, some schools are cutting parents out of the admissions process entirely.

“Parents are more involved because the college admissions process is extremely competitive and increasingly expensive. They want to make sure that they are helping their children make smart decisions and that they are making smart investments in their children’s education,” said Justin Serrano, president, pre-college programs, Kaplan Test Prep. “These concerns may cause some parents to do a lot more than they have in the past or in many instances, a lot more than they should, from filling out applications for their children to calling the admissions offices with questions, to even writing their children’s personal essays. Many schools are trying to remedy the situation in creative ways.”
To address the growing role parents have in the college admissions process, many schools are now holding information sessions just for parents of interested students. Some schools reported holding two separate campus tours: one exclusively for students (no “embarrassing” questions from mom or dad allowed) and one for parents. Many have also added parent-specific sections to their web pages. Another said they have a “how not to hover” workshop for parents during campus visits. Other popular initiatives are Facebook pages, blogs and e-newsletters addressed specifically to parents. And some schools said that they now have an office dedicated to parent relations.

Other colleges are taking a different approach by cutting parents out of the picture as soon as possible.

One of the college admissions officers who participated in Kaplan’s annual survey said that once the student is accepted, the school is firm about only interacting with the student, not the parents – a strict policy that has sometimes caused friction with the parents. Another admissions officer reported that their office will not discuss an applicant with his or her parent unless the student gives permission. One admissions officer said that when a parent of an applicant calls to ask a question, the school encourages the parent to hand the phone to the student.

Other key Kaplan survey results:

  • Just the Facts, Please: 67% told Kaplan that they have discovered claims on an application to be exaggerated or untrue.
  • Embracing Social Media: 82%% of admissions officers report that their school is using Facebook to recruit students; 56% use Twitter and YouTube to recruit.
  • Can We Be Friends?: 80% report that they or a colleague in their admissions office had received a Facebook friend request from a prospective student – an increase from 71% in Kaplan’s 2009 survey.

For more information or to discuss these results with a Kaplan college admissions expert, please contact Russell Schaffer at: 212.453.7538 or russell.schaffer@kaplan.com.

*The survey was conducted by phone in July and August 2010 as part of Kaplan’s annual survey of admissions officers at the nation’s top 500 colleges and universities, as compiled from U.S. News & World Report’s Ultimate College Guide and Barron’s Profiles of American Colleges. Kaplan also conducts annual surveys of admissions officers at law schools, business schools, graduate schools and medical school to ensure that students are getting the most accurate and up-to-date information on the admissions process and other relevant issues.

About Kaplan Test Prep

Kaplan Test Prep (www.kaptest.com), a division of Kaplan, Inc., is a premier provider of educational and career services for individuals, schools and businesses. Established in 1938, Kaplan is the world leader in the test prep industry. With a comprehensive menu of online offerings and a complete array of books, Kaplan offers preparation for more than 90 standardized tests, including entrance exams for secondary school, college and graduate school, as well as English language and professional licensing exams. Kaplan also provides private tutoring and graduate admissions consulting services.

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September 27, 2010

College Inc. (Washington Post.com blog): “Survey: Helicopter parents hover” over campus”  

The Sacramento Bee: “ACT passes SAT in number of college entrance exam takers”

September 26, 2010

MBA Podcaster.com: “A Good Online Instructor”

September 24, 2010

SheKnows.com: “Are Kids Entitled to Privacy?”

September 22, 2010

The University Star (Texas State University): “Kaplan Studies The Amount Of ‘Negative’ Recommendations”

Kaplan Test Prep Cosponsors the 8th Annual American Medical Student Association American River College/University of California – Davis Pre-Medical and Pre-Public Health Conference; Kaplan to Also Webcast Conference

October 9-10 Weekend Conference Will Feature Esteemed Speakers; More than 60 Medical Schools and 20 Public Health Schools to be in Attendance

Note to editors: Kaplan is a subsidiary of The Washington Post Company (NYSE: WPO)

Russell Schaffer, russell.schaffer@kaplan.com, 212.453.7538
Carina Wong, carina.wong@kaplan.com, 212.453.7571

New York, NY (September 20, 2010) – Kaplan Test Prep announced today its cosponsorship of the nation’s largest annual gathering of pre-medical and pre-public health students at the 8th annual American Medical Student Association American River College/University of California – Davis Pre-Medical and Pre-Public Health Conference, to be held at the Davis campus on October 9 and 10.  Students will attend admissions workshops to help them get a competitive edge in the admissions process, attend a panel discussion on relevant topics featuring deans from top medical schools and listen to a roaster of esteemed speakers.  Aspiring health professionals not able to attend in person will benefit from a free live webcast, brought to them by Kaplan technology.

“Kaplan is pleased to once again cosponsor the American Medical Student Association American River College/University of California – Davis Pre-Medical and Pre-Public Health Conference, a weekend gathering that will both inform and inspire tomorrow’s professionals,” said Jason Moss, vice president, Kaplan Test Prep.  “We encourage all those who cannot attend this fantastic event in person to pre-register and participate online at www.kaplanmcat.com/conference.”

Cosponsors of the live Kaplan webcast include the American Medical Student Association, the oldest and largest independent association of physicians-in-training in the United States; the Student Doctor Network, an educational community for pre-health students that assists and encourages them through the challenging healthcare education process; and Phi Delta Epsilon, an international, co-ed medical fraternity.

Guest speakers scheduled to present include:

  • John D. Stobo, M.D., Senior Vice President for Health Sciences, University of California
  • L.D. Britt, M.D., MPH, FACS, President, American College of Surgeons
  • Ted Epperly, M.D., FAAFP, President, American Academy of Family Physicians
  • Kavita Patel, M.D., MSHS, Director, Health Policy, White House
  • John Brockman, National President, American Medical Student Association

Top medical schools planning to attend include:

  • Stanford University
  • Harvard University
  • Yale University
  • Johns Hopkins University
  • University of California – Los Angeles
  • University of California – Davis
  • New York University

In person workshops will include:

  • What Medical Schools Look For in Their Applicants
  • How to Get Started in Research as a Pre-Med
  • How to Succeed in Your Medical School Interview
  • Faculty Letters of Recommendation
  • “I Didn’t Get In, Now What?”
  • Financial Aid in Medical School

To follow Kaplan on Twitter, go to www.twitter.com/kaplanmcatprep.

About Kaplan Test Prep

Kaplan Test Prep (www.kaptest.com), a division of Kaplan, Inc., is a premier provider of educational and career services for individuals, schools and businesses. Established in 1938, Kaplan is the world leader in the test prep industry. With a comprehensive menu of online offerings and a complete array of books, Kaplan offers preparation for more than 90 standardized tests, including entrance exams for secondary school, college and graduate school, as well as English language and professional licensing exams. Kaplan also provides private tutoring and graduate admissions consulting services.

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September 20, 2010

The Daily Pennsylvanian (University of Pennsylvania): “New survey: Bad recommendations can ‘kill’ a law school application”

September 17, 2010

La Raza del Noroeste: “Alumnos sobresalen a nivel nacional”