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StacyBlackman.com: “Kaplan Survey Says GMAT Still Reigns Supreme”
Note to editors: Kaplan is a subsidiary of The Washington Post Company (NYSE: WPO)
Russell Schaffer, russell.schaffer@kaplan.com, 212.453.7538
Carina Wong, carina.wong@kaplan.com, 212.453.7571
New York, NY (April 26, 2012) – Kaplan Test Prep’s ACT On Demand course has been recognized as the top high school “Test Preparation Website” by The ComputED Gazette, as part of its 2012 Best Educational Awards (BESSIE Awards). The BESSIES, now in its 18th year, recognize innovative and content-rich programs and websites that provide parents and teachers with the technology to foster educational excellence.
Kaplan’s comprehensive and interactive ACT On Demand course allows students to go at their own pace and on their own schedule with a personalized path through the curriculum, available 24/7. It is powered by Kaplan’s exclusive Smart Track™ system, which analyzes student performance and prescribes a customized learning plan. Kaplan’s ACT On Demand integrates focused content review, test-taking strategies, and the practice students need to achieve their target scores. It includes: a custom study plan based on their diagnostic performance; four full-length ACT practice tests; over 50 hours of engaging video instruction on every tested topic on the exam; step-by-step problem solving exercises; and more than 1,200 practice problems. The course also features Smart Reports™, which is essential in keeping both students and parents up-to-date on progress with performance reporting right down to the question level.
“Our goal is to provide students with the most effective, efficient and engaging test prep programs available by leveraging advances in technology and a growing body of research on instructional best practices, as well as feedback from thousands of students and parents,” said Justin Serrano, President of K-12 and College Prep, Kaplan Test Prep. “We’re thrilled that The ComputED Gazette has recognized that our ACT on Demand course provides students with the best test prep to enable them to achieve the scores they need to get into their top college choices.”
A record 1.62 million students from the class of 2011 took the ACT, which represented 49% of the entire U.S. graduating class.
This is the second time this academic year that The ComputED Gazette has recognized Kaplan Test Prep for its pioneering technology-rich test prep programs. In October, Kaplan’s SAT* On Demand course received an Education Software Review (EDDIE) Award as the top high school “Test Tool Website.” And earlier this year the National Parenting Center (NPC) awarded Kaplan’s SAT on Demand course its Seal of Approval.
In addition to ACT and SAT on Demand, Kaplan offers PSAT On Demand, also powered by the Smart Track system, to provide personalization for each student. Kaplan also provides test prep in the traditional classroom environment; via live, online instruction in its Classroom Anywhere™ environment; and private tutoring. Parents and students can choose the option that works best to fit their needs and schedules.
About Kaplan Test Prep
Kaplan Test Prep (www.kaptest.com) is a premier provider of educational and career services for individuals, schools and businesses. Established in 1938, Kaplan is the world leader in the test prep industry. With a comprehensive menu of online offerings as well as a complete array of print books and digital products, Kaplan offers preparation for more than 90 standardized tests, including entrance exams for secondary school, college and graduate school, as well as professional licensing exams for attorneys, physicians and nurses. Kaplan also provides private tutoring and graduate admissions consulting services.
*SAT is a registered trademark of the College Board, which was not involved in the production of, and does not endorse, this product. ACT is a registered trademark of ACT, Inc. PSAT/NMSQT is a trademark jointly owned by the College Board and the National Merit Scholarship Corporation, which were not involved in the production of, and do not endorse, this product. None of the trademark holders are affiliated with Kaplan.
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Note to editors: Kaplan is a subsidiary of The Washington Post Company (NYSE: WPO)
Russell Schaffer, russell.schaffer@kaplan.com, 212.453.7538
Carina Wong, carina.wong@kaplan.com, 212.453.7571
New York, NY (April 25, 2012) – Despite the fact that a majority of top business schools now accept the GRE as an admissions alternative to the GMAT, just 16% of prospective business school students said they considered taking the GRE route, according to a recent Kaplan Test Prep survey*. And of the 84% who said they never considered taking the GRE instead of the GMAT, 60% said the primary reason was because some or all their target schools only accept the GMAT; 19% said it was because they felt applicants who submit a GMAT score have an admissions advantage over applicants who submit a GRE score; and 8% said it was because they thought they’d do better on the GMAT than on the GRE.
“Even though 60% of students said the primary reason they never considered taking the GRE over the GMAT was because the business schools they plan on applying to don’t accept the GRE, we believe that number may be inflated because of a lack of information. Many of them would be surprised to know that most, if not all of the business schools they plan on applying to accept the GRE, in addition to the GMAT,” said Lee Weiss, director of graduate programs, Kaplan Test Prep. “However, it’s still a smart business school admissions strategy to take the GMAT if you are only applying to business school, and not considering applying to graduate school too. According to a separate Kaplan survey of business school admissions officers, applicants who submit a GMAT score have a slight admissions advantage over applicants who submit a GRE score.”
Kaplan Test Prep believes an increasing number of business school will accept the GRE in the years to come, though applicants who submit a GMAT score may continue to hold an advantage, especially because the GMAT is adding an Integrated Reasoning section in June to reinforce its status as the best predictor of student success in business school. Kaplan will continue to track this trend.
In 2011, there were a record 700,000+ administrations of the GRE worldwide.
To arrange an interview with an admissions expert at Kaplan Test Prep, please contact Russell Schaffer at russell.schaffer@kaplan.com or 212.453.7538.
*The survey was administered by email between November 2011 and April 2012 and included responses from 314 Kaplan GMAT students.
About Kaplan Test Prep
Kaplan Test Prep (www.kaptest.com) is a premier provider of educational and career services for individuals, schools and businesses. Established in 1938, Kaplan is the world leader in the test prep industry. With a comprehensive menu of online offerings as well as a complete array of print books and digital products, Kaplan offers preparation for more than 90 standardized tests, including entrance exams for secondary school, college and graduate school, as well as professional licensing exams for attorneys, physicians and nurses. Kaplan also provides private tutoring and graduate admissions consulting services.
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